We appreciate your help in communicating this ground-breaking road safety campaign to your organisation’s staff, clients and customers. The campaign is now live and will run until September.

To show your support, please help by:

  • Distributing the leaflets to customers and staff
  • Linking your digital channels to the campaign website
  • Displaying / sharing the field activity dates and information, particularly if these take place in your local area
  • Contacting us with any local spokespeople and case studies that might be of interest to national or local media
  • Spreading the message via your newsletters and social media channels. We’ve included template social media posts and newsletter copy for you to adapt and use
  • Supporting the campaign’s social media activity by liking, sharing and retweeting our content
  • The ad is available to view on YouTube and you can embed the video in your social media space, or website, by copying and pasting the link provided
  • Our Facebook page is here –
  • Our YouTube channel is here –
  • Our Twitter handle is @RoadSafetyScot
  • The campaign hashtag is #KidsintheCar
  • A shortened URL which links to the website is
  • A shortened URL which links to the video is


PR Toolkit

A5 Leaflet

Thanks for your help with this activity and playing your part in helping make Scotland’s children safer drivers in the future.