The test-drive with a serious twist

As part of the ‘In Town, Slow Down’ road safety campaign, drivers were invited to test-drive a new concept car using Virtual Reality. However, not all was as it seemed, as the experience was wholly designed to show that accidents happen when least expected. Towards the end of the test-drive, the car drifts over the speed limit and a pedestrian crossing the road is struck by the car. It is then revealed that the whole experience was created by Road Safety Scotland to make drivers aware of their speed in built-up areas. Watch the video below.

#intownslowdown

Use your mobile phone, VR headset or Google Cardboard to experience it for yourself.

Watch the full test-drive here, from the driver’s point of view.