Road safety advice for towns and built-up areas

It’s really important to consider other road users when you’re travelling in built-up areas. And it’s a shared responsibility for everyone – drivers, motorcyclists, pedestrians, cyclists and horse riders.

Five ways we can all keep safe on the roads in town:

  1. Stop speeding before speeding stops you
    Someone is stopped every 11 minutes for speeding in Scotland1. Couple that with the fact with you are seven times as likely to kill a pedestrian if you hit them at 30mph rather than 20mph – you’ve got to ask yourself – is it really worth it?
  2. Pay extra attention at junctions
    Research shows that over half (52%) of pedestrian casualties happen at junctions2. So it goes without saying that junctions can be a bit dodgy and it’s important to take your time and take an extra look before crossing or turning.
  3. Read the road
    Is the road busy? What’s the weather like? It’s worth checking in with what’s going on around you and adjusting your route appropriately.
  4. Try not to rush
    Accidents can happen when people are stressed or in a rush. Factor in time for last minute hold-ups, stop offs or bad traffic. When it’s busy, the best approach is to take a breath and take it easy.
  5. Watch out for unexpected hazards
    Just because you’ve done the journey 494,374+ times, it doesn’t mean there won’t be an unexpected hazard today, such as roadworks or a speeding vehicle. Keep your eyes peeled and your wits about you.

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1Recorded Crime in Scotland 2014-16
2Transport Scotland – Reported Road Casualties Scotland 2012 – Article 2: Vulnerable Road Users