Road safety advice for towns and built-up areas

It’s really important to consider other road users when you’re travelling in built-up areas. And it’s a shared responsibility for everyone – drivers, motorcyclists, pedestrians, cyclists and horse riders.

Five ways we can all keep safe on the roads in town:

  1. Stop speeding before speeding stops you
    Someone is stopped every 11 minutes for speeding in Scotland1. Couple that with the fact with you are seven times as likely to kill a pedestrian if you hit them at 30mph rather than 20mph – you’ve got to ask yourself – is it really worth it?
  2. Pay extra attention at junctions
    Research shows that over half (52%) of pedestrian casualties happen at junctions2. So it goes without saying that junctions can be a bit dodgy and it’s important to take your time and take an extra look before crossing or turning.
  3. Read the road
    Is the road busy? What’s the weather like? Figures show 96% of accidents involving pedestrians happen in built-up areas, with most casualties occurring between 4-6pm on weekdays and between 1-3pm at weekends so it’s worth checking in with what’s going on around you and adjusting your speed and route appropriately3.
  4. Try not to rush
    Over a third of people rush through town if they’re running late. In fact, more than half admit to taking risks – jumping amber lights or travelling over the speed limit – just to get somewhere on time4. It goes without saying that accidents can happen when people are stressed or in a rush – so it’s best to leave enough time for last minute stop offs or bad traffic. And when it’s busy, the best approach is to take a breath, and keep your speed in check.
  5. Watch out for unexpected hazards
    One in twenty admit to travelling on ‘autopilot’ every day and don’t pay full attention to their surroundings or other road users4. Keep your eyes peeled, unexpected hazard today, such as roadworks or a speeding vehicle maybe just around the corner.

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1Recorded Crime in Scotland 2014-16
2Transport Scotland – Reported Road Casualties Scotland 2012 – Article 2: Vulnerable Road Users
3Transport Scotland – Reported Road Casualties Scotland 2015
4Censuswide survey of 1,012 Scottish adults (02.02.2018 – 06.02.2018)