Country roads account for over half (60%) of all fatalities on Scotland’s roads. Latest figures show that in twelve months, 789 people were killed or seriously injured whilst driving on country roads. Two thirds of these people were men.

This campaign encourages drivers to prepare for the unexpected on country roads, in a bid to reduce the number of fatalities.

Would you or your organisation like to get involved in the campaign? Our library of resources includes social media copy, visuals, key messages and more, allowing you to show your support and raise awareness of this very important message.

    1. Background
    2. Key messages
    3. Social media
    4. Newsletter/web copy
    5. PR & Field
    6. Visual assets
    7. Contacts